Amsterdam Dance Event is one of the world’s leading electronic music festivals and industry conferences. This collaboration between Cercle & W Hotels called for an identity that resonated with the pulse of electronic music and the energy of nightlife. As both a designer and music enthusiast, I saw this as an opportunity to translate sound into motion.

I was responsible for creating a vibrant and immersive visual system driven by rhythmic motion design, echoing the intensity and flow of electronic music. From digital teasers to live visuals and signage, every piece was designed to amplify a bold experience. I also crafted a dedicated website that extended the identity online, blending sleek functionality with kinetic aesthetic, as well as visual assets that extended across digital and physical touch points.